Components NOW Won’t Use | NOW Foodstuff

Deciding upon top-quality and averting inferior

With a detailed products line that is grown to additional than 1,400 all-natural products and solutions considering that 1968, a major aspect of NOW’s results over the yrs has been our passion for searching for out and securing the very best high-quality uncooked resources. But we also go to terrific lengths to avoid ingredients that we really feel really do not assistance our mission of empowering persons to guide healthier life.

Extremely competent getting agents make a distinction

At NOW we recognize that high quality solutions are only achievable with high quality substances, and we have generally built our preference of substances a primary aim of our excellent efforts. When it comes to natural merchandise, NOW purchasing brokers are remarkably qualified at finding the very best uncooked supplies, and equally proficient at figuring out elements that are of lousy excellent, or ingredients that are promoted as natural when in point they are adulterated with inferior, synthetic components.

Good quality suppliers = high-quality elements

We have made and maintained strong, prolonged-expression relations with essential suppliers that continuously provide high quality quality raw elements. We know this mainly because we operate closely with our suppliers, and we randomly audit them to make certain that they’re meeting our lofty requirements for purely natural components – and yours.

Examine on to find additional about the components you won’t uncover in NOW products and solutions, and why.

won't find in NOW products infographic

Substances we never use

The subsequent components are not applied in NOW® nutritional supplements or sports nourishment merchandise. This record is not exhaustive and is subject matter to improve devoid of notice. It is meant to give an overview of our selectivity when choosing the elements we use in our products.

Alcohols: Some synthetic alcohols are manufactured from petroleum, and quite a few have questionable basic safety. We use pure grain alcohol (ethanol) in our liquid extracts.

Chlorinated and Brominated Compounds: Chlorinated compounds, even organic and natural chlorinated compounds, are not natural these compounds are poisonous and can be quite hazardous to people. PCBs and dioxins are two examples of chlorinated compounds. Sucralose is one more chlorinated compound. Brominated vegetable oil is generally applied to support emulsify oils, like citrus oils. However, it can also guide to unhealthy accumulation of bromine in the body. We refuse to formulate any of our items with chlorinated or brominated compounds.

Excipients: NOW® does not use common mass sector excipients. These incorporate excipients such as hydrogenated oil, talc, Crospovidone, and Butylated Hydroxytoluene. While these excipients raise producing effectiveness and price tag significantly less than purely natural excipients, goods containing them can no for a longer period claim to be all-natural, and could adversely influence health. We choose to use a lot more organic excipients, which are also suited for vegetarians and vegans.

Major Metals: Just about all botanicals contain trace amounts of hefty metals, which are by natural means uncovered in both equally soil and water. Even though reduced levels of hefty metals are not considered to be a well being hazard, bigger amounts are known to be harmful to humans. NOW® exams all ideal products to make certain that significant metallic degrees are inside nationally and globally regarded safe and sound limitations.

Hydrogenated Fat and Trans Fat: Hydrogenation is a chemical course of action where unsaturated fats (these as vegetable oil) are chemically modified to make them solidify greater at area temperature. Synthetic trans fats are a particular sort of these chemically modified fats. These synthetic fats are unhealthy, and are linked with better hazard factors for coronary heart ailment, strokes, and diabetes. NOW® does not use either hydrogenated or artificial trans fats in any of our solutions.

Irradiation: Irradiation is the publicity of an object or substance to radiation. In the foods market, irradiation is made use of to kill microorganisms. Even so, there are side results, since radiation can renovate the normal components of herbs and botanicals into unnatural molecules. We carry out extensive microbiological screening, as very well as other refined tests methods that can detect radiation signatures, and we reject any components the place gross publicity to radiation is detected.

Microbial Contamination: A lot of all-natural ingredients comprise obviously developing minimal amounts of microbes. However, higher microbial contamination, and the existence of pathogens and aflatoxins, are not pure and are perhaps unsafe. Our in-household microbiology laboratory is staffed by educated pros who carry out complete tests for the existence of microbial contamination.

Pesticide Residues: Pesticide screening is a person of the numerous exams we accomplish on incoming uncooked components we’re in a position to detect even trace amounts of pesticides. Plant roots are tested because they are specially inclined to pesticide contamination. In sure normal goods, fumigation and other solutions are demanded by legislation.

Other unacceptable components


acesulfame-K (acesulfame potassium)
acetylated esters of mono- and diglycerides
ammonium chloride
artificial hues
artificial flavors


benzoates in food
benzoyl peroxide
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
bleached flour
bromated flour
brominated vegetable oil (BVO)


calcium bromate
calcium disodium EDTA
calcium peroxide
calcium propionate
calcium saccharin
calcium sorbate
calcium stearoyl-2-lactylate


DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
dioctyl sodium sulfosuccinate (DSS)
disodium calcium EDTA
disodiumdihydrogen EDTA
disodium guanylate
disodium inosinate


ethyl vanillin (artificial)
ethylene oxide


FD & C colours
foie gras


disodium guanylate [derivative of guanosine monophosphate (GMP)]


hexa-, hepta- and octa-esters of sucrose
higher fructose corn syrup
hydrogenated fat


IMP (disodium inosinate)


lactylated esters of mono- and diglycerides
guide soldered cans


methyl silicon
microparticularized whey protein derived fat substitute
monosodium glutamate (MSG)




partly hydrogenated oil
potassium benzoate
potassium bromate
propyl gallate


sodium aluminum sulfate
sodium benzoate
sodium diacetate
sodium glutamate
sodium nitrate/nitrite
sodium propionate
sodium stearoyl-2-lactylate
solvent extracted oils, as standalone one-ingredient oils (except grapeseed oil)
sorbic acid
sucrose polyester
sulfites (except in wines, meads and ciders)


TBHQ (tertiary butylhydroquinone)
tetrasodium EDTA


vanillin (synthetic)