The entrepreneur Mikael Nilsson followed a strict diet and training program. Every morning he was preparing his daily servings of nutrition and supplements, scooping protein powder from big bulk packs into small plastic bags.
Together with his supplement in plastic bags and his shaker in an even bigger plastic bag, it was a hassle to log around.
Mikael searched the market to find a better solution, but he drew a blank. And as the proverb says, if you want something done properly, sometimes it’s better to do it yourself. He started thinking about a new, smart shaker with storage compartments for protein powder and capsules – to make it possible to carry several servings in one unit. He wanted it to be 100% leak-proof using non-toxic materials.
In late 2009, the first version of SmartShake was delivered.