GENR8 has a single aim: create, develop, validate, and market performance nutrition products that inspire and sustain confidence. For GENR8, confidence is defined by products that are university proven to work and that are truly safe for both aspiring junior athletes and professional/Olympic athletes who are scrutinized for the use of banned substances.

GENR8 have unbelievable commitment to unique performance nutrition supplement development, demanding substantial research on products (not just ingredients), conducted at world-class universities, BEFORE they are offered for sale. Each batch of EACH product is subjected to analytical testing by the only World Anti-Doping Association-accredited laboratory in North America.

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